Our Heritage

Over a century and a half ago, on the widely spreading meadows of western Indiana, two German brothers set up a small wholesale grocery. Immigrants to the great land of opportunity, the brothers found commercial success on the western edge of the developed United States. By 1849 Terre Haute, Indiana was a major trading city as travelers passed through from Cincinnati to St. Louis, following the gold rush to California and on to follow the Oregon Trail. As settlers pushed westward, Francis and Herman Hulman's wholesale grocery and mercantile business flourished.

They soon built new facilities to mill spices, roast coffee and distill liquor. Hulman & Co. became a major supplier of food and merchandise for the region under several popular house brands. These brands included Crystal, Dauntless, REX, Farmers Pride and Clabber Brand baking powder.

By 1923 Clabber Girl Baking Powder had emerged as a leading brand across the Midwest. Through the next few decades it grew to become the number one baking powder in the country. Today Clabber Girl has come full circle, once again providing a variety of food products, among them are REX coffee, Farmers Pride jams and jellies, Delisheries Gourmet Baking Mixes, Rumford, Davis and Hearth Club baking powders, Clabber Girl cornstarch and, of course, America's favorite--Clabber Girl Baking Powder.