Clabber Girl Museum
Company's business interest began in Terre Haute, Indiana in early
1850. Originally a wholesale grocery store, the business was expanded
with the addition of a storeroom and spice mill behind the store
talents and determination of Herman Hulman in 1879 the company
produced a formula for the production of baking powder. The new
baking powder products were named "Crystal" and Dauntless".
It was Herman's dream to see the new baking powder products well
established in sales in the four county area surrounding their
principal business location in Indiana. As baking powder ingredients
continued to be refined, improved formulas for baking powder were
introduced by Hulman under the name "Milk" in 1887.
From 1899 to 1923 "Clabber" baking powder was marketed
until the formula was perfected and the name changed to "Clabber
Girl Baking Powder."
In the 1920's
Tony Hulman Jr., Herman's grandson, went on a nationwide campaign
to make Clabber Girl a household name. With salesmen in every
territory of the United States, he succeeded in making Clabber
Girl the #1 selling baking powder in the U.S.
of some the Clabber Girl salesmen with their panel trucks are
displayed in the museum. Many of these pictures were donated by
past employees or descendants of these employees, who had fond
memories of Hulman & Company.
& Company is still a privately owned business and our baking
powders are distributed nationally as well as exported to several